Nofollow parameter

Three most important factors to gain better page rating: (1) backlinks, (2) backlinks, (3) backlinks.

What one think's is backlink building, other may say it's spambexing. On 2005 Google invented rel="nofollow" attribute. It blocks link juice transfer to linked site and changes visually functional link to no-value link in the eyes of search engines. In practice it means that Your link, provided in blog comment, doesn't count as backlink and doesn't pass any link juice.

Recognizing "nofollow" sites

How to recognise weather the link is "no-rmal" or "no-follow". Problem (or actually its not a problem, but blessing) is thas some blogs, forums and article site use "nofollow" as default and others are not using this blocking measure.  Easyest way is to open comment page and view source html. If You find one of following links:

A. Enjoy my < href="http://seoapplied.blogspot.com/"> SEO blog < / a > and learn new tricks!

B. Enjoy my < href="http://seoapplied.blogspot.com/" rel="nofollow"> SEO blog < / a > and learn new tricks!

A is normal link and B is nowollow link. So, posting comments in A environment is good idea from the perspective of getting backlinks. Posting to B environment is good idea from the point of traffic, but not backlinks. 

Tip of the day

Tip of the day is about anchor text in blog comments. As we know, blogs are one way to get free backlinks. My tip is about the blogs, what have at least 4 fields: Name, website, e-mail adress and comment. In these cases Your name will be linkable to website provided. My tip is:

Instead of Your name, use Name + relevant keyword

For example:

Name: Jack SEO consultant

Website: http://seoapplied.blogspot.com/

E-mail: jaak_ennuste@hotmail.com

Comment: Asdf asdf asdf ...

So, in the comments Name field is anchor-text linked to promoted website. When search engines find SEO and consulting in the anchor text, they may think that Your SEO blog (promoted website) has valued SEO content.

Always use value-added comment with Your original view, giving new information to readers. In most cases its usless to spam website into comment text, as its not linkable. Even, if its linkable, it's still only URL, what is not highly valued by search engines. Only in very few blogs comments may contain links with anchor.

Example:

Please notice, that this blog uses nofolliw argument and my ancor text actually doesnt work, despite of nice anchor-text link created.

Blog: http://www.dilipshaw.com/blog-marketing/how-to-create-a-blog/#comments

Comment box:

Page source:

class="gcomment">href='http://seoapplied.blogspot.com/' rel='external nofollow'>Jack SEO consultant Says:

Backlink is THE currency of the WEB

In the WEB-world links are everyhing. Without links, nobody will find Your web page, your services, goods and yourself. First, nobody is directed to Your pages, secondly no search engine will think You are reputable enough to get any attention. You'r missing in SERP-s. 

Not every link is good, valuable desireable. Links to Your web-page show's that somebody likes or needs Your page for some reason. More links, driven by genuine interest, more internet currency You have.

how to build high-quality links?

1. External links

Link has to come from other website, from the different domain. Internal links are not treated as so valuable as external links. You may inter-connect all Your website pages in numerous ways, it doesn't generate extra value.

2. Links having anchor-text

It's much better then someone links Your web-page using anchor-text, than just putting You URL on the page. Best Ice-Cream in the world link tells something about Your web page and is considered to be neutral or objectice opinion (if this is external link). Clever search engines compare words in the anchor-text with the content on Your page (title, description, keywords, headings and body text) and evaluate, is this relevant link or not. Thats why the meta-data quality is so important.

3. Links from high-ranked pages

This is obvious, that higher-ranked pages have more right to say, who else should be valued and promoted in WEB-world. Google is very critical about linking pages and ignoring low PR pages at all. Very good tools to determine donor site quality are SEOmoz Linkscape and Google PR.

4. No link spam

Links from blogs, forums, social networking profiles, comments etc are low-quality links. Often treated as link spam, often equipped with "nofollow" attribute and not counted at all. Genuine links from high-quality content pages are taken much more seriously. Link farms, link directories, having thousands outbound links are not passing almost any value at all.

5. Avoid "nofollow" linking

Few years ago (probably on 2005), Google started initiative, there links with "nofollow" attribute will not pass on any value or rank. Many blog environments and forums started to use default "nofollow" linking in comments and posts to avoid link spam. So, be sure, if You are setting up links, that no "nofollow" attribute is used.