More about Google CSI-s

As 10 years old Google is by far dominant from SEO persective g search engine and search authority, its very important to use it right, tuning SEO. Usually I take 3 search engines in account (also Yahoo and MSN/Live), but this post is all about the most important.

Usually I measure 3 critical success indicators (CSI-s) in the order of importance:

• GBL - Google Backlinks link:http://www.mysite.com
  
• GIP - Google indexed pages site://www.mysite.com
  
• GSR - Google search results, total number, just type "www.mysite.com" to Google
  

They all give some idea, how good Your site is doing and how wide-spread and known it is. 

GBL is by far most desirable index and very hard to get as Google is very sensitive and has trained nose to spam. When MSN/Live and Yahoo index backlinks coming from blog comments and social network sites, again Googel is clearly ignoring all that "spam"-like linking attempts. True links from high-quality pages, using relevalt keyword-rich anchor text are counted. Therefore Google gives much less backlinks using "link:" parameter, than other major search engines. Last 

 

GIP in general is giving some idea, how massive the site is and is it all indexed by Google. In general, bigger sites are getting better results ang higher PR's.

GSR is just a nice number, how many occurencies of Your site Google finds in the world. But GSR in nothing more than for ego tripping. Here You see all blog spam etc, what is not accepted as backlink. 

Strategic numbers for my Dell websop website are: 126 - 5 450 - 11 100

Same strategic numbers for www.galerii24.ee are: 69 - 10 800 - 55 800 

GBL = Google BackLinks

Number of Google backlinks is the most important factor, rising Your web page PR and visibility. It is important to maximise GBL number. Still, You have to keep in mind following:

- Backlinks from high PR (more than PR3) sites are valued

- Linking should be done via relevalt, keyword anchor text, eg
not http://seoapplied.blogspot.com/,
but Good SEO service site  

- No links from paid directories and link farms (with some exeptions, explained later...)

How to measure?

There are at least four ways:

1. Type in link:www.yousrite.com to Google and find the number of pages found - this is the number of GBL;

2. Use some SEO website, what gives You information about link popularity. Usually You get also backlink numbers from other search engines, like MSN Live and Yahoo. In some sites You can compare Your link popularity with other (competitor) site popularity.

Some examples:

SEO Centro (pretty good one!)

Search Engine Genie

MyPagerank.net

SEO Chat

MarketLeap

3. Download SEO software. Some examples:

SEOadministrator

4. Set up account in Google Webmaster Tools

It is very important to GBL number up. How -- in future posts.